John Goodman’s media background – ranging from producing and promoting two network morning news programs to public relations for some of America’s best-known brands – gives him a unique perspective and success rate when it comes to media story placement.
Effective media placement is a key part of any PR program, but it takes someone who’s been in the media to really be successful in pitching the media.
John initially worked in ABC-TV’s Public Relations Department during the network’s primetime glory days with shows like Happy Days, Laverne & Shirley, Three’s Company and the award winning mini-series Roots. He then moved to Good Morning America as the show’s publicist, and next handled publicity during the waning days of the ABC Evening News with Harry Reasoner and Barbara Walters. He was then chosen to be the first publicist for ABC’s World News Tonight with its three anchor format: Frank Reynolds in Washington, Peter Jennings in London and Max Robinson in Chicago. John then returned to Good Morning America as an Associate Producer and then Producer before finishing 15 years in the TV business as a Senior Producer at CBS This Morning.
In 1991, John switched careers and entered the public relations business, initially working for Edelman, Primetime PR, INK PR and Stern & Company before starting-up John Goodman PR in 2002. He’s done PR for major companies like Weight Watchers, Hertz , Fuji Film, Opryland, British Airways, United Jewish Appeal and The Mexico Ministry of Tourism and he’s media trained executives from CEOs to astronauts.
In short, if you need a freelance specialist, or you have a story to pitch, promote and be told, John will figure out how to get it read, heard or viewed.